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Rovers Marketing Team Honoured

Blackburn Rovers' off the field marketing team have been recognised with their hard work and effort at the North West Football Awards. Here's the latest press release from Ewood Park (below).

ROVERS MARKETING TEAM SCORE OFF THE PITCH AT FOOTBALL AWARDS
Blackburn Rovers' commercial and marketing team secured off the field recognition after winning an honour at the inaugural North West Football awards.

The club's "We Believe" initiative, which was launched to support its decision to drastically reduce ticket prices this season, received the accolade for Best Club Marketing Campaign.

Ewood Park officials pledged to use £1m of television revenue to cut the average cost of an adult season ticket by 25% and reduce matchday prices in a move that won widespread support from fans and the media.

The in-house marketing team created "We Believe" which was designed to forge a "back to basics" feel and rekindle the emotions that make people want to go to a live match in the first place. At the core of its message was the belief that "football is for fans."

The campaign's manifesto was set out in an easy to read mailer and poster format. Billboard posters around the region, branded taxis and buses, adverts in newspapers, regional radio and advertising hoardings at the ground all carried the "We Believe" message.

Simon Williams, Head of Commercial and Marketing, was presented with the award at the ceremony at the Midland Hotel.

Mr Williams said: "The North West is a stronghold of football in this country so to win this award is a tribute to everyone at the club who has worked hard to attract more supporters through the turnstiles.

"We wanted to reignite the passion of supporters and get back into Ewood Park to watch the action live rather than sitting at home or in the pub.

"Attendances have been up this season but we are not complacent and we will carry on looking for innovative ways to encourage supporters to continue to come and watch live Premier League football at Ewood Park.

"However you are only as good as your product and the team is playing some great football at the moment which is also helping to attract more fans to matches."

Rovers work in the local community was also highly commended by judges at the ceremony and manager Mark Hughes was short listed for manager of the year.


Congratulations to all concerned, A LOT of hard work and effort has hone into the "We Believe" marketing ply (and others) and any praise and recognition is fully deserving.

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The Journalist

Writer: Walker Mail feedback, articles or suggestions

Date:Wednesday November 14 2007

Time: 11:26AM

Your Comments

Many may not think this is a big deal, but clearly to the club it is (and rightly so) the marketing ply has been second to none and the more credit and praise these guys can get the better, and FULLY deserved.
Hughes Da Man
Congrats to our marketing department, looks like its all well at Rovers
sasman
Ello lads, think we could send one of our chaps over? He has a great deal to learn when it comes to PR and Marketing, you might have heard of him: Peter Kenyon. This week is not so good, cause he's ninnying around somewhere in India. But if it's ok we'd like you lot to teach him the basics, you know, how to NOT make the whole world hate the club you work for, and stuff like that. Nothing fancy. Just the basics. Think you can sort that? Cheers. :)
Blue is the colour
You could pay me to take him of your hands BITC!!!! lol... our guys have been great for years. Shame they aint got it earlier!!!
MikeyGamst
anyone who encourages ticket prices to come down is to be commended! Sadly, our ground is full for PL games so there's no feckin chance of such an initiative, however, they have been good for Cup games. £20 for Liverpool quarter-final as opposed to £45 (min) for PL!
merlin
what Chelsea charge is shocking.... £55 quid it cost me for an away game!!!! scandal!!!!
MikeyGamst
 

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