Vital Football

Latest Blackburn Rovers News

Rovers Marketing Team Honoured

Rovers Marketing Team Honoured

Blackburn Rovers' off the field marketing team have been recognised with their hard work and effort at the North West Football Awards. Here's the latest press release from Ewood Park (below).

ROVERS MARKETING TEAM SCORE OFF THE PITCH AT FOOTBALL AWARDS
Blackburn Rovers' commercial and marketing team secured off the field recognition after winning an honour at the inaugural North West Football awards.

The club's "We Believe" initiative, which was launched to support its decision to drastically reduce ticket prices this season, received the accolade for Best Club Marketing Campaign.

Ewood Park officials pledged to use £1m of television revenue to cut the average cost of an adult season ticket by 25% and reduce matchday prices in a move that won widespread support from fans and the media.

The in-house marketing team created "We Believe" which was designed to forge a "back to basics" feel and rekindle the emotions that make people want to go to a live match in the first place. At the core of its message was the belief that "football is for fans."

The campaign's manifesto was set out in an easy to read mailer and poster format. Billboard posters around the region, branded taxis and buses, adverts in newspapers, regional radio and advertising hoardings at the ground all carried the "We Believe" message.

Simon Williams, Head of Commercial and Marketing, was presented with the award at the ceremony at the Midland Hotel.

Mr Williams said: "The North West is a stronghold of football in this country so to win this award is a tribute to everyone at the club who has worked hard to attract more supporters through the turnstiles.

"We wanted to reignite the passion of supporters and get back into Ewood Park to watch the action live rather than sitting at home or in the pub.

"Attendances have been up this season but we are not complacent and we will carry on looking for innovative ways to encourage supporters to continue to come and watch live Premier League football at Ewood Park.

"However you are only as good as your product and the team is playing some great football at the moment which is also helping to attract more fans to matches."

Rovers work in the local community was also highly commended by judges at the ceremony and manager Mark Hughes was short listed for manager of the year.


Congratulations to all concerned, A LOT of hard work and effort has hone into the "We Believe" marketing ply (and others) and any praise and recognition is fully deserving.

NOT REGISTERED TO VITAL BLACKBURN? WHAT ARE YOU WAITING FOR! Register by clicking here.



Click here to join in the debate on the club forum.

Join the Vital Fantasy Football League - its Free!

Writer:Walker
Date:Wednesday November 14 2007
Time: 11:26AM

Best of Vital Network

Vital Boxing - Mike Towell – RIP

Vital Boxing - Tyson Fury Will Be Back!

Comments

0
Many may not think this is a big deal, but clearly to the club it is (and rightly so) the marketing ply has been second to none and the more credit and praise these guys can get the better, and FULLY deserved.
Hughes Da Man
14/11/2007 11:28:00
0
Congrats to our marketing department, looks like its all well at Rovers
sasman
14/11/2007 11:42:00
0
Ello lads, think we could send one of our chaps over? He has a great deal to learn when it comes to PR and Marketing, you might have heard of him: Peter Kenyon. This week is not so good, cause he's ninnying around somewhere in India. But if it's ok we'd like you lot to teach him the basics, you know, how to NOT make the whole world hate the club you work for, and stuff like that. Nothing fancy. Just the basics. Think you can sort that? Cheers. :)
Blue is the colour
14/11/2007 13:34:00
0
You could pay me to take him of your hands BITC!!!! lol... our guys have been great for years. Shame they aint got it earlier!!!
MikeyGamst
14/11/2007 14:09:00
0
anyone who encourages ticket prices to come down is to be commended! Sadly, our ground is full for PL games so there's no feckin chance of such an initiative, however, they have been good for Cup games. £20 for Liverpool quarter-final as opposed to £45 (min) for PL!
merlin
14/11/2007 19:32:00
0
what Chelsea charge is shocking.... £55 quid it cost me for an away game!!!! scandal!!!!
MikeyGamst
14/11/2007 20:02:00
Page 1/1
  1. 1

Login to post a comment

Recent Blackburn Rovers Articles

Audio - Coyle On Birmingham

Manager Owen Coyle has been giving his thoughts following Blackburn Rovers' defeat to Birmingham City earlier today.

Stats: Birmingham City v Blackburn

All the stats from Birmingham City (1) vs (0) Blackburn, St Andrew's, 01/10/16 Att: 16,781

Birmingham v Blackburn - Team Sheets

Blackburn go to St Andrew's as the visitors to Birmingham for the latest Championship match.

Follow Birmingham v Blackburn Live On Twitter

Blackburn go to St Andrew's as the visitors to Birmingham today, this will be a 3pm kick-off.

Archived Vital Blackburn Articles

Vital Blackburn articles from

Site Journalists

Walker
Editor email
Profile
VitalRovers
no email
Profile
Mikey Delap
no email
Profile
Sasman!
no email
Profile

Current Poll (see more polls)

Birmingham MotM
Suggested By:
Steele100%
Lowe0%
Greer0%
Hoban0%
Williams0%
Marshall0%
Lenihan0%
Evans0%
Conway0%
Graham0%
Emnes0%
Sub - Gallagher0%
Sub - Guthrie0%
Sub - Bennett0%
ScoopDragon Publishing Entire League Network of Sites

League Table

# Team P W D L Pts. GD
1 Huddersfield 10 7 1 2 22 5
2 Norwich 10 6 2 2 20 5
3 Newcastle 10 6 1 3 19 11
4 Brighton 10 5 3 2 18 6
5 Brentford 10 5 2 3 17 9
6 Bristol City 10 5 2 3 17 6
7 Birmingham 10 4 5 1 17 4
8 Sheff Wed 10 5 2 3 17 0
9 Reading 10 5 2 3 17 -3
10 Barnsley 10 5 1 4 16 6
11 Wolves 10 4 3 3 15 2
12 Fulham 10 3 5 2 14 -2
13 Ipswich 10 3 4 3 13 0
14 Leeds Utd 10 4 1 5 13 -2
15 Forest 10 3 3 4 12 -2
16 Q.P.R. 10 3 3 4 12 -4
17 Aston Villa 10 1 7 2 10 0
18 Burton 10 2 4 4 10 -2
19 Preston 10 3 1 6 10 -4
20 Derby County 10 2 3 5 9 -4
21 Wigan 10 2 2 6 8 -2
22 Blackburn 10 2 2 6 8 -7
23 Cardiff 10 2 2 6 8 -9
24 Rotherham 10 1 3 6 6 -13
Latest F1 News
Latest Vital Boxing News

Recent Blackburn Rovers Results (view all)

Blackburn Rovers Fixtures (view all)

Oct 1 2016 3:00PM : Birmingham City (a)
Sky Bet Championship
Oct 15 2016 3:00PM : Ipswich Town (H)
Sky Bet Championship
Oct 18 2016 7:45PM : Nottingham Forest (H)
Sky Bet Championship
Oct 22 2016 3:00PM : Bristol City (a)
Sky Bet Championship
Oct 29 2016 5:30PM : Wolverhampton Wanderers (H)
Sky Bet Championship
Nov 5 2016 3:00PM : Aston Villa (a)
Sky Bet Championship