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Mark Hughes Calling!

With the season nearly over, Blackburn Rovers' fans can expect to receive a very special call this week! This call will come from none other than Mark Hughes.

Here's the latest press release from Ewood Park (below) detailing the clubs latest initiative to help make us the twelfth man.

HI, THIS IS MARK HUGHES CALLING
Rovers fans will get the phone call of a lifetime this week as Mark Hughes joins the fight to promote affordable football and reignite the passion of the game with the fans.

A recorded voicemail from Mark Hughes will be sent to the mobile phones of thousands of Rovers fans to encourage them to become the twelfth man for next season, thank them for their support and to remind them of the pioneering 25% reduction in season ticket prices.

Lucky fans on Rovers' database will receive an incoming call and when it is answered, they will hear a recorded message from the Rovers boss. Fans can then choose to have a staff member from the Ticket Office to return the call and process their Season Ticket and should the fan's phone go to voicemail, Hughes leaves a stirring message

The move is part of a planned strategic campaign called 'We Believe' by the Rovers marketing team.

Simon Williams, Head of Sales & Marketing comments:
"The message from Mark Hughes will excite the fans and will remind them of the passion of football and the unbeatable atmosphere of a live game.

"We are truly committed to changing the face of Premiership football by making it all about the fans once more.

"We're always looking for innovative methods of reaching fans and connecting them to the club and what better way of doing this than with a phone call from the manager."

The We Believe campaign reminds fans about their importance as being the twelfth man, the unbeatable atmosphere of a live game and most importantly making football affordable again for fans.

Season ticket prices have been reduced by an average of 25% next season costing from £249. Juniors tickets cost just £99 and young adults & seniors from £179.

This move, as well as other marketing initiatives such as loyalty cards, £15 tickets for home and away fans has been supported by officials such as Jack Straw, Gordon Taylor and Richard Caborn.


So keep a listen out for your mobile as the next call you get may be from Sparky Hughes (at least a recorded message!) himself…


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The Journalist

Writer: Walker Mail feedback, articles or suggestions

Date:Wednesday May 2 2007

Time: 1:14PM

Your Comments

Anyone had a call from Sparky yet?!?!
Hughes Da Man
Not yet but I hope i get one... can save it then and pretend to my non rovers mates that I actually got a call from him...
MikeyGamst
LMAO, i wasw thinking EXACTLY that too Mikey hahaha
BomBom
LOL, quality. I got mine today......but missed the call! But I've heard what Sparky says. He doesn't sound overly enthusiastic, but I guess having to call and speak to so many people over and over again is a bit much. Hang on, it's a recording isn't it :) LOL. It is cool though, recording or not how many people can say Sparky has called their mobile?!?!
Hughes Da Man
I got my call and saved it to my voicemail... i've tried it on the missus and 2 mates so far... guess which one fell for it?!?!?!
MikeyGamst
Another good promotion by the rovers i believe, ah well if it works then all the better
sasman
Clearly it worked on the mates, I would be amazed if it worked on the missus :) LOL
Hughes Da Man
 

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