Writer: Walker 
Date:Tuesday April 10 2007
Time: 10:16PM
With the aim of seeing attendances as high as possible in the remaining Ewood Park encounters this season, Blackburn Rovers have decided to reduce ticket prices for the visit of Charlton Athletic.
Here's the latest press release from Ewood Park (below) with details on the reductions.
BLACKBURN'S TICKET CHEER FOR FANS
With only three Premiership games left at Ewood Park this season, Blackburn Rovers have announced reduced price tickets for the match against relegation battlers Charlton Athletic on 28 April, kick off 3pm.
Fans will be charged just £15 for adults and £5 for senior citizens and juniors. The announcement follows the success of similar initiatives against Bolton and Middlesbrough, which added up to an extra 10,000 to the gate.
It is the latest part of Rovers' strategy to tackle head on the issues concerning attendances. This includes seeing what effect prices have on crowds and identifying initiatives, which can bring more affordable football to fans in the near future.
Blackburn's Head of Sales and Marketing, Simon Williams said: "We're doing all we can to give the team a lift in the end of season run in and we know how much it means to the manager to have a large and vocal crowd backing the players.
"Charlton will come here fighting for their survival and we are expecting a large away following so this is a big match with the result being watched around the world and we hope our fans come in numbers to enjoy the occasion and get behind the team.
The reduced prices for the game is just one of several initiatives introduced by the club this year including Half Season Tickets, a loyalty scheme and cheap tickets for schools.
It could be a mammoth turnout as Charlton have plenty to play for. Bigger crowds often, not always, but often lead to better matches so I'm sure we'll see a classic.
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