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Rovers Targeting the Next Generation

With Education Secretary Alan Johnson this week urging teachers to start taking children out on school trips, Blackburn Rovers latest ticket offer is ideal for schools wanting a day out in a safe environment.

This latest press release (below) is the most recent of Rovers' many initiatives committed to increasing Premiership attendance figures detailing the clubs plans for further ticketing reductions, and has recently been sent to me by the club.

SCHOOLCHILDREN CAN SEE ROVERS FOR JUST £3
The Perfect Day Out For Football Mad Youngsters!

SCHOOLS are being targeted in the latest ticketing initiative from Blackburn Rovers with youngsters being offered the chance to watch live action at Ewood Park for just £3 per child!

Rovers want a whole new generation of football fans through the turnstiles and are offering parties of 10 children or more the opportunity to see a game for just £3 per child with free entry for two accompanying adults.

The move comes as the government outlined plans to encourage more schools to take children out off the classroom and on school trips.

Officials at Rovers say a day out at Ewood Park offers a fun filled school trip for youngsters and the chance to sample top quality football match in a safe environment.

The club have sent out hundreds of letters to schools in Blackburn inviting them to come along and enjoy the perfect day out for sports mad youngsters.

Head of Marketing and Sales, Simon Williams comments:

"If the game is to thrive in the future then we need a new generation of fans coming through the turnstiles to watch matches.

"This is a fantastic offer and we want many children to come to Ewood and see at first hand the passion and excitement a Premiership match generates.

"There has been a lot of debate recently about the viability of school trips and we believe a visit to Ewood Park offers the perfect school day out in a safe environment."

The marketing team at Rovers is spearheading efforts to tackle head on the issues of affordability and attendances at Premiership grounds. Other initiatives include a loyalty scheme and reduced prices on selected games.

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The Journalist

Writer: Walker Mail feedback, articles or suggestions

Date:Saturday December 2 2006

Time: 6:00AM

Your Comments

This is a good idea targeting the next generation, as after all they are the future and you have to get them while they are young but at the same time it could be viewed as taking advantage. Football, as we all know isn’t cheap and we all know what kids are like, if they like something they’ll want it all the time so then Mummy and Daddy will be shelling out a fortune every time their little soldier then decides they want to watch football, so this is something of a double edged knife.
Hughes Da Man
i think this is a good idea, but alas this is a club trying to boost numbers.. i mean arsenal wouldn't dare do it as the revenue lost is huge, although i wouldn't mind them doing it, would save me a fortune to take my 2 kids.
PUREGOLD
Trying to boost sales by reducing them seems to be the only way Rovers can do it, which to a degree is a shame as you'd hope people would go because they want too not just because it is cheaper at times. Although you can understand why they can't in a way due to the expense, although having said that Rovers offer some of the cheapest, if not the cheapest tickets for Premiership football as it is anyway.
Hughes Da Man
thats good to here
marshinrover
 

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