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Yet more Rovers ticket reductions!

Blackburn Rovers are about to set an example that many others could do well to follow. Having already reduced tickets a couple of times already this season they are doing it again.

Tickets were much reduced, or even free to season ticket holders for the UEFA Cup first round second leg tie at Ewood Park last week, and tickets have been reduced for Chelsea's visit to Ewood in the League Cup later this month, now in a move rarely seen, all tickets for a PREMIERSHIP match are to be reduced, against a local rival nonetheless!

With Rovers progressing into the group stages of the UEFA Cup the club realises that this means at least two more home European ties this season, and obviously at least two more away, possibly more, so with money not growing on tree they've looked at ways to confront dwindling attendances, ways to make game attendance as opposed to television viewing more appealing and obviously pricing for both home and away fans.

As a result of feedback from Rovers fans Rovers have take the unprecedented step of reducing ticket prices for the clubs Premiership clash with local rivals Bolton Wanderers on Sunday 22nd October. Also as a way to bring back the passion of the fixture, which with an attendance of 62,522 in the 1929 clash with Bolton remains the clubs record attendance, tickets have been reduced heavily.

For this match both home and away fans will pay 15 per ticket, with senior citizens and children paying only 5 per ticket. For more details visit the official Blackburn Rovers website by clicking here.

Also, in the first of a number of promotions by Rovers to attract more fans during the season, the club are to launch a new advertising campaign in the Bolton media in the aim of attracting more of their fans to the tie. Rovers chairman John Williams said:

"Normally clubs may discount what they view as a low profile game but we are doing something radically different here because this is a Lancashire derby and a match fans want to see.

"We are hoping for a full house as both sides have started the season well and all the feedback from supporters is they want to watch games in packed stadiums because it creates a better atmosphere.

"The best way to sample the noise, passion and excitement a match like this generates is not in the pub but inside the stadium.

"However I'd like to reassure season ticket holders this move is in no way intended to undervalue their contribution to the club and these promotions will only be for a selected few games.

"The number of season ticket holders has risen for the first time in four seasons and we continue to appreciate their much valued support and look at ways they can get maximum benefit from being season ticket holders."

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The Journalist

Writer: Walker Mail feedback, articles or suggestions

Date:Wednesday October 4 2006

Time: 11:51PM

Your Comments

I would think season ticket holders are a bit sick at the sight of all these price reductions.
alphieblues
Maybe, although, having said that season ticket holders only get Premiership games don't they. So the reduced prices for UEFA Cup and Carling Cup don't effect them do they really, you get first option on tickets but you'd have to pay anyway, so they don't miss out. If they keep doing it for league games season ticket holder would have genuine cause for complaint, although at the same time if they keep being offered reduced tickets, or free tickets for matches they still won't lose out.
Hughes Da Man
Not too sure whether others will follow suit, alot of clubs are filling the stadiums at the ridiculously high prices anyway so why should they drop their ticket prices?
Cravens
I think eventually it will have to happen , Gate reciepts only account for 20% of total income of the club so in some ways it is not necassarily as relied upon as other forms of income ... a full house at 15 is better than half full or 3/4 full at 20 in my opinion and good on the club for doing that !
dazednconfuzed
You are right Cravens, many clubs will sell out week in week out even if they are charging maybe 50, so although fans would like to see a price drop it won't happen will it.
Hughes Da Man
dazednconfuzed, that is very true also though. With clubs like Rovers who rarely, if ever have sell out attendances, bigger crowds at slightly cheaper prices is certainly a better idea. So for those clubs with low attendances riducing prices would in theory increase the turn out as people might think, "I'll give it a go" and if they like it they'll come back.
Hughes Da Man
its all about bums on seats isnt it!? Teams like Blackburn as has been said dont sell out the ground, but the true fans will always come!! otherwise its all about watching a bright young football team that play good stuff in a tough league. The Atomsphere will pick up which would lift the team on the pitch
Clint
 

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